Cybercrime is definitely a growing area of threat these days that should not be overlooked at all, and this means that more and more sophisticated methods of protection for the consumer should be introduced. Amazon is working on that, by riding on the selfie trend as they intend to protect your online purchases using your portrait. This can be achieved should its patent application for a pay-by-selfie technology is approved.
Such technology will enable shoppers to complete the final portion of their purchase using a quick snapshot of their face. Basically, it is yet another level of the verification process before the order is completed and processed. Amazon claims that selfie authentication is the step forward in ensuring an improved cybersecurity experience for all of its users.
As Amazon explained in its patent application, “While many conventional approaches rely on password entry for user authentication, these passwords can be stolen or discovered by other persons who can impersonate the user for any variety of tasks. Further, the entry of these passwords on portable devices is not user friendly in many cases, as the small touchscreen or keyboard elements can be difficult to accurately select using a relatively large human finger, and can require the user to turn away from friends or co-workers when entering a password, which can be awkward or embarrassing in many situations.”
At least this is a selfie done the right way compared to abusing animals for a glamour shot.