Postmates has seen rapid growth over the past year and it’s now launching a new service that’s similar to Amazon Prime in a couple of aspects. Its new subscription service is called Postmates Plus Unlimited. For $9.99 per month, subscribers get free deliveries on all “Plus” orders that are over $30, excluding the service fee.
There are thousands of merchants in the Postmates preferred program that also happen to be Plus merchants so chances are that many of the merchants users normally order products from will be covered under this new service. Postmates plans to have more than 10,000 Plus merchants across 40 U.S. markets by the end of this year.
It’s similar to Amazon Prime because the company also provides free shipping for Prime-eligible items in return for a set fee. Postmates views Amazon has its biggest competitor and its VP of Growth Kristin Schaeffer says that the company is the opposite of the retail giant as its goal is to make local inventory that’s offline and even online really accessible in every city, and that “that’s very counter to Amazon’s mission with warehouses.”
This new service is part of the company’s plan to make its service accessible to as many people as possible. To not lose money off of this service, Postmates has limited free deliveries to orders over $30, which actually make up nearly 50 percent of all orders placed on Postmates.