While people still use DVDs to watch movies it goes without saying that the future of content consumption is linked with streaming. Hundreds of millions of people have already picked streaming as the delivery method of choice for their favorite content and it’s only going to grow as studios eventually favor quick releases on streaming services. That’s why it’s understandable that Redbox would want to limit it reliance on DVD rentals and move towards a streaming service. A new report suggests that Redbox is trying to create a video streaming service once again.
Redbox’s first foray into the world of video streaming was a partnership with Verizon. The service was called Redbox Instant and it ended up being shut down less than two years after it was launched.
Variety reports that the new service is going to be called Redbox Digital but doesn’t say when the new service is going to be launched. Redbox Digital will reportedly provide immediate rentals for a slightly higher price, a model that’s used by the likes of Amazon and Apple. Redbox just might offer a closed beta of this service in the near future, it’s believed, though there’s no confirmation on that as yet.
Redbox hasn’t downright denied the existence of a new video streaming service. Its vague response to the story said that “we regularly conduct tests of potential new offerings, that may or may not be brought to market, as part of our ongoing commitment to provide additional value.”
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