With devices like the iPad and the Kindle e-readers, there are many out there who are started to adopt digital books and magazines. After all not only are they cheaper, but because they’re digital you more or less are able to keep your entire collection on your person at all times, something that would be impossible with books.


However this isn’t to say that print is dead. In fact if anything The New Yorker’s latest annual Innovator’s Issue shows how both print and modern day technology can work hand in hand, which is through the use of an augmented reality cover. Now the cover itself is pretty plain with a black and yellow design.

However if you were to view the cover through a smartphone or tablet, it will spring to life with 3D animation, thus allowing the cover to tell more about the issue itself than text would. After all, a picture (or several pictures) is worth a thousand words, right? The cover was created by artist Christoph Niemann.

According Niemann, “If you create a world on paper, you create a window. Usually, you just break the surface with your mind, but you always have the feeling of: What if you could step into that world or if something could come out of it?” If you have no plans of picking up the issue, don’t worry because you can see it in action in the video above.

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