Facebook is one of the most widely used mediums to get the word out about upcoming events so naturally, it makes sense to sell tickets through the social network as well. Facebook knows that this makes perfect sense so it’s testing a new feature which enables users to directly purchase event and concert tickets from within its apps and the website. It has teamed up with Eventbrite and Ticketmaster for this purpose.
This feature is currently being put through a pilot program by Facebook. It’s working with Ticketmaster and Eventbrite on this for select single-tier, general admission events in the United States. The test is currently limited to Facebook’s desktop website, as well as its official iOS and Android applications.
A Facebook spokesperson says that millions of people use the social network to keep up to date about local events and that its research shows that the top reasons why people don’t go to an event are either because they found out too late about it or didn’t know who else was going.
Facebook already takes care of the social context around events and is now looking to make ticket purchasing on Facebook easier and faster than ever before, particularly on mobile devices.
This program is limited to the United States only, for now, if Facebook sees that it’s viable, it could soon be rolled out to additional markets across the globe.
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