If you want to make payments via mobile at your local CVS Pharmacy then you’ll have to use its own mobile payment service. Announced today, the service is aptly called CVS Pay, and it’s basically a payments service coupled with a loyalty solution. The app will enable users to pick up and pay for prescriptions, earn ExtraCare loyalty rewards, and more. CVC has created this to reduce the number of steps that customers need to go through in order to complete a checkout.

Prior to CVS Pay, customers either had to provide their physical CVS rewards card or tell the person at the register their name and birthday so that their information could be pulled up. It’s only after that the purchases and prescriptions are run up before customers have to pay to complete the checkout.

This takes up valuable time, time that CVS Pay is going to save. All verifications for the prescriptions and payment will take place within the app itself.

Most users will just like having the ability to pay using their mobile phones because CVS does not accept Apple Pay or other NFC-based mobile payment services. CVS will obviously want to promote its own solution even though it hasn’t completely ruled out the arrival of Apple Pay and other services to its stores.

CVS Pay has been launched today in select stores in New York, New Jersey, Pennsylvania and Delware. It will be rolled out across the country by the end of this year. It can be accessed via the CVS Pharmacy iOS and Android app.

Filed in General. Read more about . Source: techcrunch

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