Bloatware has always been one of the main downsides to buying a phone directly from a carrier, but unfortunately that is the sad reality. However Verizon could be considering taking it further. According to a report from AdAge, they claim that the carrier has toyed with the idea of installing apps on phones and charging for it.


Apparently Verizon has come up with an idea where they’ll install an app on a subscriber’s phone on behalf of a brand. They will then charge anywhere between $1-2 per install, meaning that if a million phones had the app installed, the company would have to pay Verizon $1 million to $2 million, and we are just talking about one app!

Imagine if multiple companies reached out to Verizon to get on board the deal, it would easily allowed the carrier to make tens of millions, although we’re guessing that this would result in millions of unhappy customers in the process, but according to the report, users are more than welcome to delete the app, so we guess at most it would be a bit of an inconvenience.

It is unclear as to how far along these discussions are with the various brands/companies, but Verizon has declined to comment on the report, but we’re hoping for the sake of Verizon customers that the plan does not come to fruition.

Filed in Cellphones >Rumors. Read more about Apps and Verizon.

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