Amazon’s Prime Video service is more of a video streaming service than a live TV streaming service, which basically means that it’s more like Netflix than Sling TV, but things might be about to change. A new report suggests that Amazon is interested in acquiring video rights for sports like tennis and rugby, this will enable the company to provide live streams of matches and tournaments via the Amazon Prime Video service.
Bloomberg reports, quoting people familiar with the matter, that Amazon is trying to acquire video rights for a variety of sports including but not limited to professional rugby and the French Open tennis championship to ignite growth for its video streaming service.
Amazon is believed to be interested in acquiring rights for sports that have a global appeal, sports like motor racing, golf, soccer, and tennis. The company is also said to be interested in rights for sports popular in the United States such as baseball and basketball, but their video streaming rights are “unavailable for the foreseeable future.”
In its discussions with rights holders, Amazon is apparently stressing the popularity of its Amazon Prime Video service which has more than 63 million users in the United States alone and already provides them with access to a huge library of movies, TV shows, documentaries, and additional content.
Amazon has not yet commented on this report so there has been no confirmation or denial regarding this from the world’s largest online retailer.