In a post on Medium (via The Verge), Facebook Messenger’s marketing lead Lindsey Shepard unveiled new Star Trek-themed Like buttons in celebration of the franchise’s 50th anniversary. According to Shepard, this was designed to give Star Trek fans a way to show off their fandom.
“In our custom set of reactions, ‘like’ stays true to form but with a little added sparkle, and ‘love’ is represented by the Vulcan salute. We also think it makes sense that Kirk, as the first captain, is first up after ‘like’ and ‘love,’ and that a Klingon should be the ‘angry’ reaction given that they are easily agitated.”
These reactions are only available to fans of Star Trek (apparently you would have to “Like” the Star Trek Facebook page) in the US and Canada for a limited period of time. However like we said, it does seem to represent a great way to market new products, brands, world events, and so on, so don’t be surprised if you start seeing more themed Like buttons in the future.