Over the past couple of weeks, Amazon has introduced some new incentives for members of its Prime program. Just yesterday it announced that Prime members will now receive free ebooks and magazines. The company has announced today that AmazonFresh, its grocery delivery service, will now cost less for Prime members. They will now pay a fixed price each month for the ability to order fresh groceries from Amazon.

AmazonFresh was initially supposed to cost $299 per year but it has been toying around with different price points to see what suits, particularly to those who already subscribe to its $99 per year Prime program.

Members will now be required to pay $14.99 per month for AmazonFresh. This new price point is available to all Prime members in markets where AmazonFresh has been launched, these include markets like Northern California, Southern California, New York metro, Northern New Jersey, and Philadelphia metro.

For $14.99 per month, members can purchase everyday essentials, groceries as well as items from local restaurants and shops. As long as they maintain an active Prime subscription they will only be charged $14.99 per month for the grocery delivery service.

Those who are on a monthly Prime subscription will be able to get the AmazonFresh add-on as well. Their combined price for Amazon Prime + AmazonFresh will be $25.98 per month out of which $10.99 is for Prime.

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