There has been a lot of speculation about the future of Microsoft’s mobile business as its market share continues to dip but the company’s CEO Satya Nadella has said in a new interview that Microsoft has no plans of bowing out of this market. He may have even dropped a hint about an “ultimate mobile device” that the company may or may not be working on, but it’s too soon to be sure about that right now.
Nadella said during a recent interview that Microsoft is going to continue to be in the mobile market “not as defined by today’s market leaders, but by what it is that we can uniquely do in what is the most ultimate mobile device.”
He adds that even after acquiring Nokia’s hardware business, the company stopped doing things that were “me-too” and starting doing things that might be very sub-scale right now but they are “focused on a specific set of customers who need a specific set of capabilities that are differentiated and that we can do a good job of.”
Nadella also said that Microsoft doesn’t want to drive its mobile business by just the envy of what its competitors have, “the question is, what can we bring? That’s where I look at any device form factor or any technology, even AI,” he said.
From the looks of it, Microsoft is just happy to wait and see how it can truly make a difference in the crowded mobile market before it decides to jump in it again. There has been a lot of speculation about the company’s Surface Phone and that still remains a possibility until and unless it’s officially rubbished as a rumor by Microsoft.