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You may not have heard of LeEco before. It’s a Chinese brand that’s pretty big in its home country but now it’s trying to make a mark on the U.S. market as well. The company conducted a big launch event for the U.S. market in October last year and has since been selling some of its products in the country through its own online store. The company is now making its smartphones and TVs available for purchase from Amazon.

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It previously teamed up with retailer Target in a bid to increase sales for its products and now it has started selling its products through the world’s largest online retailer.

LeEco is aware of the fact that it doesn’t enjoy much brand recognition in the United States and in the presence of established competitors, it has to do more in order to establish a footing in this lucrative market.

This is why it makes perfect sense for the company to start selling some of its products through Amazon. Its Le Pro 3 and Le S3 smartphones can now be purchased via the online retailer aside from three of its smart TVs. LeEco is offering a $100 discount on them for a limited time as an added incentive for customers who decide to take a chance on this company.

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