Facebook has launched a new platform for developers today which will enable them to build augmented reality experiences for its in-app cameras. The company says that this is going to push AR technology further into the mainstream while also allowing the social network’s users to take advantage of a wide variety of AR experiences. Facebook CEO Mark Zuckerberg formally announced the platform today at the company’s F8 developer conference.

Some developers are being provided access to a closed beta of the platform before more are allowed in. They can start experimenting by creating AR filters for photos and videos, art projects, AR games, and more.

The AR experiences will live inside the in-app cameras of Facebook’s many apps. For example, the recently launched Stories feature in Facebook proper will soon have thousands of AR filters once AR experiences submitted via this platform are linked with the apps. These filters will include three-dimensional text and images.

Some of these effects are going to be fun,” CEO Mark Zuckerberg said on stage at the developer conference, adding that “others are going to be useful.” He also said that “Even though we were a little slow to add cameras to all our apps, I’m confident that now we’re going to push this augmented reality camera forward.”

Expect these new augmented reality experiences to arrive in Facebook’s in-app cameras in the coming months.

Filed in Cellphones. Read more about , and . Source: newsroom.fb

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