It’s not like you can’t already buy Nike shoes from Amazon, the world’s largest online retailer, but there are countless third-party sellers who are hawking Nike shoes and chances of you being sold a knockoff exist. In a bid to regulate that and offer original products to customers, it has been reported that Amazon and Nike have signed a new deal which will enable the former to sell Nike shoes on its online marketplace directly for the very first time.
Amazon already directly sells products from Nike rivals like Adidas and Under Armour, both have their very own custom storefronts. Nike has never allowed Amazon to sell its products directly even though it has sold them through Zappos.com, which is owned by Amazon.
Amazon is not the only one that’s going to benefit from this deal. Nike stands to gain a lot as well. For starters, the company will be able to regulate the sales of its products on Amazon and thus weed out third-party sellers that hawk knockoffs. Moreover, it will give Nike access to an entirely new segment of customers that primarily shop on Amazon.com.
No official confirmation of this deal has come in from Amazon or Nike as yet so we’ll have to wait for that. It also hasn’t been confirmed which Nike products will eventually be sold via Amazon directly, whether it’s just going to be shoes or whether we’re going to see a whole range of Nike products on the online marketplace in the near future.