Thanks to social media and technology, businesses are finding new ways to get in touch with customers, updating customers on new product launches, and also providing different ways for customers to contact them besides the usual email and phone. We’ve seen how Facebook has tried to leverage their platform through Messenger, and now Apple wants in on it too.

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In a recent sighting on Apple’s Developer website, there is a section that outline an upcoming iOS 11 Messages feature called “Business Chat”. This feature was not mentioned during Apple’s WWDC keynote but according to its description, it basically provides a way for businesses to communicate with customers through Messages.

Its description reads, “Business Chat is a powerful new way for businesses to connect with customers directly from within Messages. Using Business Chat, your customers can get answers to questions, resolve issues and complete transactions on their iPhone, iPad, and Apple Watch. Customers can find your business and start conversations from Safari, Maps, Spotlight, and Siri.”

Details are a bit scarce at the moment, but Apple is expected to shed more light on the feature during a WWDC session on the 9th of June, so it looks like we’ll get more details then.

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