LG Display, the Korean conglomerate’s display-making division, today introduced what it claims to be the world’s first 77 inch flexible and transparent OLED display. LG Display is already a well-recognized name in the large-sized OLED panel market. It says that this latest achievement further reinforces its leadership in this particular segment of the OLED market.

“LG Display has consistently advanced the fundamental technologies that enable large-sized flexible and transparent OLED displays in collaboration with the Korean government, which sees OLEDs as the future display technology,” the company said in a press release sent out today.

The company previously introduced an 18 inch flexible OLED rollable panel with 30 radius of curvature in 2014. It also launched a 55 inch transparent OLED panel with 40 percent transparency just last year.

LG’s massive 77 inch flexible and transparent OLED display has an Ultra HD resolution of 3840×2160 with 40% transparency and 80 radius of curvature. The company adds that it’s possible to roll up the display to a radius of 80mm without having to worry about the function of the display being affected.

You shouldn’t expect LG to release a 77 inch TV with this display panel, though. It’s more likely to find a home in applications such as digital signage. We could see some adaptation of this technology in a consumer product but who knows when that’s going to happen.

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