There was a lot of hype surrounding Andy Rubin’s new smartphone. The co-founder of Android is heading a new company called Essential that unveiled its much-awaited handset at the end of May. Back then, Rubin promised that the company would ship the handset to customers in the United States within 30 days. It should have released the smartphone on June 29th but it didn’t and the company isn’t providing any updates on the matter.

As previously mentioned, the Essential Phone should have been released by June 29th at the very least, but the company has missed its own deadline.

It doesn’t look good for a nascent company that’s releasing its first ever smartphone to miss the deadline that it set for itself. Nevertheless, it’s not like we haven’t seen new smartphone companies go through the same thing in the past as well, so it’s not surprising.

It’s July 9th now and there’s no word as yet from Essential on when it’s going to start shipping the handset. The folks at Business Insider and CNET have reached out to the company for a comment but it’s yet to respond.

The least Essential can do is provide an update on the situation so that those who are actually looking forward to purchasing its new flagship smartphone know when they will be able to get their hands on it.

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