Last Sunday marked the launch of HBO’s Game of Thrones Season 7 premiere. Given that the show launched later than the previous seasons, it’s safe to say that fans have been highly-anticipating the launch, especially when we are so close towards the end and finding out what happens to everyone and everything.

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In fact it seems that the launch of the Season 7 premiere was so big and so impactful to the point where it looks like traffic for porn actually took a hit on that day itself. According to a report from Pornhub (via Mashable), traffic to the website dipped by 4.5% during the premiere of the episode.

According to Pornhub, “That’s a considerable change in visitors as Sunday night is one of the most popular times for people to visit Pornhub.” This is a bigger dip compared to the previous season which saw a dip of 4.1% on its first episode, and a 5.2% dip on the last episode, which has us wondering if the last episode for Season 7 could have a bigger impact on porn traffic compared to the previous year.

It is safe to say that Game of Thrones has had a huge impact on our society and culture today, and we guess how it has impacted the porn viewing habits of users is an example of that.

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