It’s no secret that you’ll find a lot of sub standard apps in the Google Play Store. Things have come a long way since the early days and while Google has taken concrete steps to ensure that malicious and spammy apps stay off its app store, there is still an abundance of poorly performing apps on the Google Play Store. To tackle this problem, Google has now said that the Play Store is going to automatically downrank apps with poor performance.
Google has said that it’s “incorporating app quality signals in our ranking algorithms.” This means that there’s less of a chance for crashing apps or apps with low user ratings to rise to the top of the rankings for paid and premium applications.
The app quality signals will also be used to rank apps in the search feature so when users search for apps, the apps with poor performance will be ranked lower in the search results.
Developers who have submitted legitimate apps that just perform poorly due to the code will now have more of an incentive to work hard to their apps and ensure that they fix problems related to crashing and try to increase positive user ratings.
This will help their apps surface higher in the rankings and search results and ultimately bring them more users.
Google hasn’t really detailed in depth all of the signals that the algorithm that decides to downrank these apps will take into account so developers will certainly have to be extra careful about their app’s performance from now on as it’s going to have a direct impact on its listing.