In recent times we have seen how Facebook’s automated review process has allowed users to purchase ads and find a loophole around Facebook’s guidelines and create hate-based ads that target people based on their race/religion/political leanings. This is something that Facebook wants to crack down and the company has since stated that for ads that fall under categories deemed sensitive, Facebook will manually review them.
In an email Facebook sent to advertisers and obtained by the folks at Axios, it reads, “With this update, we’ll be requiring more ads to go through human review. New campaigns with ad sets contain targeting options that we feel warrant additional review (such as those associated with topics such as politics, religion, ethnicity and social issues), we will route them for manual review prior to being approved.”
This might also explain a recent move by Facebook in which the company has hired 1,000 people to help keep an eye on ads and ensure that they are in line with Facebook’s terms of service. Facebook admits that the manual review process will result in a delay, but for now we reckon that it’s probably the only solution.
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