Has the iPhone gotten a bit boring after keeping to the same design for three generations? That’s what Apple is trying to fix with the iPhone X which is supposed to represent a new direction that they will be heading in, and so far it seems to be paying off, or at least that’s what Apple wants us to believe.

In a statement provided to Reuters by an Apple spokeswoman, the company is claiming that pre-orders for the iPhone X are “off the charts”. “We can see from the initial response, customer demand is off the charts. We’re working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible.”

However we should point out that we don’t know how many units have been pre-ordered, or how many units Apple has produced for that matter. A couple of weeks ago we heard that Foxconn had managed to ship out the first batch of units to Apple which numbered a little under 50,000 units. Presumably those numbers are higher now, but until Apple officially reveals their sales figures, it’s hard to tell how many units have been sold.

That being said, this seems to be a stark contrast to news about the iPhone 8 handsets, which appear to be somewhat lukewarm and with carriers claiming that demand for the phone has been “anemic” We suppose that can’t really be blamed, but once the reviews for the iPhone X are in, that could change if customers decide then that maybe spending that much for the iPhone X might not be worth it.

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