Instagram might have started out as a platform for users to share their photos with each other, but over time the platform has evolved where users can now follow their favorite brands, bands, artists, celebrities, and so on for updates on product launches, events, and etc. It has also turned into a platform for shopping.

In fact it seems that shopping on Instagram will now be taken to the next level as Shopify has since launched their tool for shopping on Instagram. Prior to this, Shopify was testing out the shopping feature with select partners, but now according to an announcement on its website, it looks like the shopping tool is being rolled out to more businesses in time for the upcoming holiday season.

According to Shopify, “In this new rollout, merchants selected by Instagram and Shopify will be able to start tagging their posts with products in Instagram’s apps to showcase to their over 800 million monthly active users. With Shopify’s 500,000+ merchants in categories like fashion, jewelry, beauty, furniture, and home decor, it’s a perfect match to Instagram’s inspired community.”

While we’re sure that there are probably some Instagram users who aren’t too thrilled about seeing ads for shopping on their feed, there is no doubt that this is the direction that Instagram is moving towards, and for those who love shopping, this could also be a great way to discover new products.

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