For the past several quarters, Apple has been experiencing a decline in iPhone sales. There are of course many reasons for this, such as the market being saturated with competition from Chinese manufacturers, customers getting bored of the same design for the past 3 years, and so on.


Many expected Apple’s new iPhones to represent a super cycle for the company where we would be seeing iPhone sales start to go back up again, and sure enough the analysts were right. According to Apple’s latest financials, the company has reported that they have seen an increase in iPhone sales where they announced 46.7 million units sold. This is up from the 46 million units that was previously predicted by analyst on Wall Street, and it is also an increase from the 45.5 million from the previous year.

However it should be noted that these figures do not take the iPhone X into account. Instead it runs through the end of September and includes the iPhone 8 and 8 Plus, although we guess announcing the iPhone X did have an effect on the iPhone 8 sales as it could have led to customers choosing to go with the iPhone 8 instead of the more expensive iPhone X, although there were early reports that suggested that the iPhone 8 handsets weren’t selling so well.

Apple did not break down the iPhone sales so we’re not sure how many units the iPhone 8 contributed to the overall numbers, but it will be interesting to see if Apple will share those figures in their next financial report, especially with reports that claim at least 9-12 million iPhone X handsets were pre-ordered in the first 3 days.

Filed in Apple >Cellphones. Read more about iPhone.

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