Andy Rubin’s hardware startup Essential hasn’t seen a lot of success with its first smartphone. No wonder the company has already slashed the Essential Phone’s price multiple times already. If you’ve still been on the fence about picking up this handset, perhaps the Cyber Monday price will entice you to spend your money on it. The Essential Phone price has been cut to the lowest-ever for Cyber Monday.

Essential is clearly trying to take advantage of the shopping frenzy that comes with Cyber Monday to move some units of its first smartphones. That’s why it has decided to sell the Essential Phone for $399 on Cyber Monday.

Bear in mind that this is a device with flagship-level specifications. It has a Qualcomm Snapdragon 835 processor with 4GB of RAM and 128GB of storage. The handset also features dual 13 megapixel rear cameras and an 8 megapixel front camera.

The Essential Phone can now be purchased at its lowest-ever price of $399 from Amazon. Customers won’t just get the handset itself. For $399, Amazon is also giving them the 4K 360 camera module for the Essential Phone.

Amazon is selling the unlocked version of the Essential Phone so customers won’t be tied to any particular carrier when they purchase this handset. The price is likely limited to purchases made on Cyber Monday and might go back to its previous price of $499.

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