Essential announced three new color options for its Essential Phone earlier this week. The handset can now be purchased in Stellar Gray, Copper Black, and Ocean Depths colors for $599. Essential has also announced the availability of another color option called Halo Gray. Unlike the others, it’s exclusive to Amazon and Essential says that this is the first Essential Phone “to come with Alexa built-in.”

The Amazon-exclusive Halo Gray Essential Phone costs $449.99 and it’s now available for purchase from Amazon. It has a matte finish for both the titanium and ceramic that lend a more industrial look to the overall design.

Everything else remains the same so it has all of the same specifications and features as all of the other iterations already available in the market. It does come with Amazon’s Alexa digital personal assistant built-in, which lets users get real-time answers to questions, shop for items on Amazon, control smart devices, and do a lot more with Alexa skills.

Just because it comes with Alexa out of the box doesn’t mean that the handset won’t have Google Assistant so those who want to use that assistant will be free to ignore Alexa. Customers who place an order now for the Halo Gray Essential Phone will have it delivered to them starting February 21st.

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