Amazon is seriously getting into the sports streaming business. It replaced Twitter as the streaming home of Thursday NFL games last year and the company has now started to sell access to pay-per-view UFC fights. It’s kicking things off with the upcoming bought between Cris Cyborg and Yana Kunitskaya on March 3rd.
The upcoming featherweight title bout is between champion Cris Cyborg and the Invicta bantamweight champion Yana Kunitskaya. It’s going to take place in Las Vegas on March 3rd at 10:00 PM ET.
Amazon is now selling streaming access to the fight for $65. Those who are willing to pay in order to access the stream will then be able to tune in using any device that they can access Amazon Prime Video on. Just to be clear, a Prime subscription isn’t required, so if one purchases streaming access to the fight they will be able to watch it even if they don’t subscribe to Amazon Prime.
This is the first time that Amazon has sold a pay-per-view package for live sports. Amazon’s deal with UFC means that users won’t have to pay for access to the fights through a cable or satellite providers. They can simply use the credit card that they have on file with Amazon.
The company hasn’t discussed the terms of its deal with UFC but reports suggest that Amazon will get the same cut that cable providers get in pay-per-view deals.