If you’re someone suffering from a chronic condition, you might be interested to learn that Fitbit’s latest acquisition could help with that. The company has recently announced that they have acquired Twine Health, a health coaching platform designed to help people manage chronic conditions.
According to Fitbit’s announcement, “A HIPAA-compliant connected health platform, Twine Health delivers an engaging and user-friendly experience to help people manage chronic conditions, such as diabetes and hypertension, and aid in lifestyle interventions, such as weight loss and smoking cessation, by making it easy for care teams of providers, coaches, friends and family to collaborate on care plans.”
Fitbit’s CEO and co-founder James Park adds, “When combined with our decade-plus of experience empowering millions of consumers to take control of their health and wellness, we believe we can help build stronger connections between people and their care teams by removing some of the most difficult barriers to behavior change.”
Unfortunately Fitbit was not more specific in terms of what they plan to do with their acquisition, and how it might be integrated into their products, but presumably more of those details will be revealed at a later date. The deal is expected to be closed and wrapped up by the end of March, assuming that nothing goes wrong.