Amazon doesn’t make the viewership numbers for its Prime Video content public so it’s difficult to ascertain the popularity of the content market-wise. However, Reuters has obtained internal documents which reveal that more than 26 million people in the United States watch content on Amazon Prime Video. Its top TV shows brought in more than five million people worldwide to its subscription-based Prime shopping service in early 2017. The documents suggest that Amazon’s hefty investments in original content seem to be paying off.
The documents also reveal that the audience size in the United States for all video content on Prime, which includes films and TV shows licensed from other companies, is around 26 million. Amazon has never officially revealed viewership numbers for Amazon Prime.
Amazon continues to pour more money into its content ambitions. It’s going to spend $5 billion on original and licensed content every year. It views this is a great way to bring in more customers for its online retail marketplace, a strategy that was simply explained by Amazon CEO Jeff Bezos at a technology conference a couple of years ago that “When we win a Golden Globe, it helps us sell more shoes.”
Amazon has not officially commented on any of the figures mentioned in this report and it’s unlikely that it will do so because that’s just something that Amazon doesn’t do.