The feature was limited to the US market but now according to a report from TechCrunch, Instagram will be expanding the feature to more countries. This includes Canada, Brazil, the United Kingdom, Germany, France, Italy, Spain, and Australia. For those who are unfamiliar with the feature, basically these shoppable posts allow users to see products and prices and also a button that directs users to the product’s website.
The idea is to make shopping easier and more accessible, especially if it is right in front of you which presumably will help prompt users to make purchases on the spot. According to Instagram head of business Jim Squires said, “People come to Instagram every day to discover and buy products from their favorite businesses. We want to be that seamless experience. Whether it’s a local artisan, florist or clothing store, shopping directly on Instagram has never been easier.”
It might be a while before the feature is rolled out to more countries, but for those living in the countries mentioned above it could be worth keeping an eye out for.
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