Chrome already has the ability to mute auto-playing content but you can either have it on or off. So the feature will either block all auto-playing content or none at all. Google feels that there should be a middle ground which is why the latest version of Google Chrome has the ability to learn your browser preferences before deciding which sites to mute automatically.
It’s never a good experience when you open a link or land on a website and it starts auto-playing content immediately. Google says that a significant number of auto-playes in Chrome are paused, muted or have their tab closed within six seconds if they’re unwanted.
However, there are instances in which you would want content to start playing right away, such as a live stream or a playlist. You wouldn’t want to manually unmute or play the content every single time.
That’s why Chrome desktop is getting a new policy to block unwanted auto-plays. Chrome will learn your browsing preferences and if you don’t have a browsing history, it will allow autoplay for more than 1,000 sites where it sees the highest percentage of visitors play media with sound.
As you browse the web, that list is going to change as Chrome learns and enables auto-play on sites that you play media with sound during most of your visits and disables it on sites where you don’t. This just turns the auto-play muting feature into a more personalized and predictable tool.
The new policy has been implemented in the latest version of Chrome which is out now.