Facebook, the world’s largest social network, is going after the likes of Tinder by adding dating features on its platform. Facebook CEO Mark Zuckerberg revealed during the company’s annual F8 developers conference today that the social network is adding dating features to its main mobile app. Never before has Facebook offered such features even though it enabled users to tell their friends and followers their relationship status ever since the service was first launched back in 2004.
“This is going to be for building real, long-term relationships — not just for hookups,” Zuckerberg said in a lighter vein onstage during the conference, while clarifying that this layer of dating features will only be in the main Facebook app. He also confirmed that these features will be optional and opt-in.
It has been further explained in a press release that users will be able to create a dating profile on Facebook that is separate from their main profile. They will then see potential matches based on their dating preferences, things in common, and even mutual friends. Users will also get the option to discover others that have similar interests through their groups and events.
What users do within the dating feature will not be shared with their friends. Facebook is going to start testing this in the next few months and will share more information then.