Microsoft has added a new feature to its Edge browser for iOS and Android that’s going to appeal to those who don’t like seeing a lot of ads when they surf the internet. The company has revealed that it’s building Adblock Plus into its Edge browser which means that this popular ad-blocking extension will now be part and parcel of Edge for iOS and Android.
Microsoft has directly integrated Adblock Plus into Edge and it’s currently testing this integration with the beta version of Edge for Android. It’s also available for iOS users through the iOS test program. Microsoft will release the native ad-blocking experience to all users in the near future.
Microsoft Edge users who get their hands on the beta version of the browser will be able to enable ad blocking through the settings menu. They will not have to install any separate extension for this to work.
Redmond has taken a different approached compared to Google which recently started offering ad blocking features in Chrome for Android as well but it’s not as aggressive as Adblock Plus. It’s the same for the Android version of Firefox as well but Microsoft didn’t go for its own solution, opting to partner with Adblock Plus instead.