The problem with most flagship products is that generally speaking they aren’t cheap. The same can be said for flagship cameras which are usually priced rather high, such as the Fujifilm X-T2 which is priced at $1,600. However the good news for those looking to jump into Fujifilm’s system, the rumored X-T3 could actually be cheaper.
In a report from Fuji Rumors, they claim to have heard from a trusted source that the upcoming X-T3 will be priced less than the X-T2. It is unclear as to how much less we are talking about, but given that the X-T2 is priced at $1,600, realistically we don’t expect it to be much cheaper and could be around $1,400-$1,500, or as Fuji Rumors notes, it could have a special launch price of $1,300 which was what the X-T1 was launched at (fingers crossed!).
It is unclear as to what Fujifilm would price their next flagship camera cheaper than the current model. Perhaps the fact that the competition is getting fiercer that they want to remain competitive through pricing. Either way hopefully the rumored lower price tag doesn’t mean that they compromised on its features.
So far we have heard rumors about the camera such as how it could launch with a new vertical battery grip and be capable of 20fps shooting. If the rumors are true, the camera will be announced at Photokina 2018 which is scheduled to take place towards the later part of September.