Pandora launched its Premium music streaming service last year. Subscribers get access to a massive library of songs similar to what they would get on Spotify and Apple Music. They also get access to all of the features of the internet radio streaming service. People do like to share music and Pandora is now allowing its ad-supported, Plus, and Premium users do that.
Pandora Premium users routinely share music through Facebook, iMessage, and other services. Starting today, they will be able to share their favorite albums, songs, stations, and playlists through Snapchat. Any Snapchat user in the United States who receives that music card will get direct access to Pandora’s entire music library.
Unique album and song cards can be sent through the share functionality in the Pandora app. If the recipient doesn’t have a Pandora Premium account, they will be able to access 30 minutes of free and unlimited music after they view a 30 second ad.
All of this works without needing to connect Snapchat and Pandora apps. This new sharing experience is now available to all Pandora Premium users on iOS and Android devices starting today. Even those who don’t subscribe to Premium and listen to ad-supported Pandora will be able to share songs through Snapchat as well.