To prevent people from falling victim to cryptocurrency scams that were reaching a fever pitch during the heights of the cryptocurrency boom just a few months ago, Google decided to ban all sorts of cryptocurrency-related ads on its network. The internet search giant has now decided to relax the ban on cryptocurrency ads as it’s going to allow regulated exchanges to advertise on Google in select markets.
Google’s blanket ban on cryptocurrency ads came in June. It no longer allowed ads that promoted cryptocurrencies, exchanges, wallets, and initial coin offerings. It wasn’t the only major company to do something like this. Facebook enforced a similar ban on advertisements on the world’s largest social network back in January this year. Similar measures were also taken by Twitter.
Regulated cryptocurrency exchanges will soon be able to run ads on Google’s massive advertising platform in the United States and Japan. The advertisers will first be required to apply for certification before they can be allowed to place ads. They will have to apply for certification for the specific country in which they want their ads to be displayed.
Google has confirmed that it’s updated ads policy will go into effect starting next month after which advertisers will be able to apply for certification to run cryptocurrency ads.