Samsung recently said that it’s going to focus more on its affordable lineup down the road and introduce new technologies on these models. Some recent reports have highlighted the steps that the company is now taking to make this aim a reality. To that end, it may be discontinuing the budget Galaxy J lineup in favor of an entirely new series branded as the Galaxy M.

A report out of South Korea claims that Samsung will be adding more budget options to its Galaxy A lineup as the series is regarded as more premium than the Galaxy J lineup. The company is apparently banking on the popularity of this series to see a spike in its sales in this segment.

This will gradually lead to the Galaxy J models being phased out. Samsung is then expected to launch a new series branded as the Galaxy M. It will offer low-end devices as part of this new series. The company first used the Galaxy M branding back in 2012 and is now expected to use it for the replacement of the current Galaxy On devices that are sold in India and China, two markets crucial to Samsung’s ambitions in the affordable segment.

Samsung is also reportedly going to trim its margins as much as possible on the Galaxy M handsets just so it can maintain its dominant position in the Indian market where it faces heavy competition from Chinese rivals that are offering cheaper smartphones with better specs. This strategy may also help the company increase its share in China and Latin America. It expects to make up the loss of profits with the Galaxy M series through sales of the more premium Galaxy A handsets.

Filed in Cellphones. Read more about Samsung.

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