Uber has decided to change its logo two years after unveiling the one that’s now being replaced. The new logo is simply a wordmark version which puts that company’s name front and center. The new logo also brings back the “U” which is easily recognizable as being associated with the ride-hailing service.
The company revealed to AdWeek that the decision to change the logo was made because users were finding it difficult connecting the logo with the company. The new logo puts its name front and center so that it’s clear to all users that this is the app for the ride-hailing service.
The new logo uses a custom typeface called Uber Move. It’s quite similar to the sans serif fonts that are used for transportation signage globally. The custom font means that Uber won’t have to pay any licensing fees so it will get to save money in the long run as well.
“We’re excited to unveil a new, simplified logo for the Uber app that brings back the U, is easily recognizable, and is scalable across the 660 plus cities we serve,” said a spokesperson for the company. The new logo has been rolled out for the main Uber app and the Uber Eats app. The company will be making additional changes to its design language in the coming months.