If you’ve ever shopped at an Apple Store, you’ll notice how all the staff there are equipped with iPhones or iPads that are used to facilitate sales and pull up customer information on the fly. This is more efficient than having a computer at the back which can slow the process down, especially if there are many customers.
Now it looks like luxury retailer Kering wants in on similar tech and in a report from Reuters, the company has confirmed that they are working with Apple to develop apps for use by their staff to help scan inventories in their stores. Details about the app are scarce but it does represent an interesting opportunity for Apple who tends to be mostly known for making consumer products.
However this isn’t the first time that Apple has worked with other companies to provide such solutions. Previously Apple had teamed up with IBM to create a suite of mobile applications designed for enterprise use. For those who are unfamiliar with Kering, they are the parent company behind famous luxury brands such as Gucci, Yves Saint Laurent, Alexander McQueen.
Kering also won’t be the first luxury retailer to start employing the use of apps for its staff to use in-store. Reuters notes that other luxury brands such as Chanel and Burberry have worked with other tech companies such as Farfetch for similar services.
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