The cheapest Netflix subscription plan costs $7.99 per month in the United States. It lets you stream TV shows and movies from Netflix on one device at a time in standard definition. It offers a total of three plans with the most expensive one allowing for 4K UHD streams on multiple devices simultaneously. While the company has seen considerable success with these plans, it may be thinking about offering cheaper plans in some markets to increase its subscriber base.


Netflix CEO Reed Hastings said in an interview with Bloomberg that the company may experiment with cheaper plans in some markets.

There aren’t a lot of details about this plan right now. Hastings wouldn’t say if this will involve simply lowering prices in some markets or merely offering cheaper plans in markets where Netflix doesn’t operate currently. Hastings didn’t say in what markets the cheaper plans would be offered and when.

The report adds that these cheaper plans could go a different route. The company may not just drop prices. It may just limit features further on the cheaper options. However, even details about that are slim at this point.

Analysts are of the view that this strategy may help Netflix achieve more success in markets like India where it has the potential of gaining around 100 million subscribers. A cheaper option in that market would also enable Netflix to compete with local services more effectively that are quite a bit cheaper.

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