Google allowed users in select countries to message businesses from the Business Profiles on Google. This allowed them to ask a business questions without having to make a phone call. It’s taking this one step further by displaying messages with the business you connect with through Business Profiles within the Google Maps app.

You will now see the messages that you have sent to a business through Business Profile on Google in the Google Maps app. It’s a natural fit since Maps is where you’re likely to look for things to do and places to visit in the first place. The messages will be accessible in the side menu of both Google Maps for iOS and Android.

As this feature rolls out, Google users in other countries across the globe will be able to message with businesses for the very first time. So as long as a local business has enabled messages, users will be able to connect with them through a simple tap. Businesses who have messages enabled will have a “message” button on their Business Profile in Google Search and Maps.

Businesses that would like to accept messages from customers can get the new Google My Business app to sign up and enable messages.

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