With IGTV, Instagram aims to re-envision mobile video and compete with the likes of YouTube. It’s available as a standalone app and as a tab inside the main Instagram app. It players vertical videos from the people users follow and shows personalized recommendations from other users. Instagram today announced that it’s now possible to share IGTV videos to your Instagram Story.


Users can share their favorite IGTV videos to their story easily starting today. All they need to do is tap on the paper airline at the bottom of the video they want to share and select the ‘Add video to your story’ option.

Their followers will then be able to tap on the preview to go and watch the entire video in IGTV. It’s a new way that Instagram is relying on to drive more eyeballs to IGTV. Instagram Story is an incredibly popular feature on the network so this will serve as a good route to funnel more users to IGTV.

Instagram hasn’t provided any figures as yet which reveal just how well IGTV has been doing. It’s unclear how many people are watching videos shared on it. This move on Instagram’s part is an effort to bolster those figures, however good they might be.

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