Amazon has been aggressively pushing Alexa over the past couple of years. It has opened up the assistant to device manufacturers so the assistant is now available on a variety of hardware that’s not made by Amazon. The company has revealed that more than 100 million Alexa devices has been sold so far.


Amazon’s SVP, Devices & Services, Dave Limp confirmed to The Verge that more than 100 million Alexa-enabled devices have been sold to date. What hasn’t been confirmed is how many of those devices are Amazon-branded.

The company hasn’t broken down the numbers by hardware category as well so it’s not unknown if the bulk of this figure is made up by smart speakers, for example. That being said, there’s no denying the fact that more than 100 million devices have been purchased that are capable of running Alexa out of the box. That gives an immense reach to Amazon’s personal assistant.

There are tens of thousands of Alexa compatible devices available in the market. What this figure doesn’t represent is how many of those devices are actually being used to access Alexa. Someone can buy a device that has Alexa but not use it often or at all. That’s entirely possible.

Limp did mention that the company has seen considerable demand for its Echo products. Amazon is actually sold out of Echo Dot speakers through the month of January.

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