As the name implies, this will allow users to make donations through Instagram to nonprofits that the user has chosen to support. Instagram has since issued a statement confirming that they are testing the feature and that it is expected to officially launch later this year. No word on when, but it might be worth looking forward to.
According to the statement, “We are in early stages and working hard to bring this experience to our community. Instagram is all about bringing you closer to the people and things you love, and a big part of that is showing support for and bringing awareness to meaningful communities and causes. Later this year, people will be able to raise money and help support nonprofits that are important to them through a donation sticker in Instagram Stories. We’re excited to bring this experience to our community and will share more updates in the coming months.”
This feature is similar to Facebook’s own Donate feature, and given that Instagram is owned by Facebook, we suppose it doesn’t come as a surprise that Instagram is getting a similar feature as well.
Instagram is working on "Donation" sticker
It lets users to start fundraisers for their favorite non-profits pic.twitter.com/hrhjkpPNpM
— Jane Manchun Wong (@wongmjane) February 18, 2019
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