The Magic Leap One mixed reality headset started shipping back in August last year. It was also confirmed that AT&T will provide data for the headset and that it will also be the exclusive wireless distributor for Magic Leap products. That has led to the company “exclusively” selling the headset through its stores and also offering demonstrations.
You could have picked up a Magic Leap One in August last year or at any point after that. The exclusive element to AT&T’s announcement is the in-store availability. So you don’t have to wait for a shipment to arrive, just walk into an AT&T store and walk out with the headset.
It will be possible for customers to try out the headset in three AT&T flagship stores. The demo will have them taking on a White Walker in Game of Thrones. Customers will be able to experience and purchase the headset from its flagship stores in Boston, Chicago and San Francisco on April 1st, April 3rd, and April 6th respectively.
AT&T will also be selling the mixed reality headset online starting April 5th. It costs the same $2,295 that you’d have to pay if you were to buy the Magic Leap One from its manufacturer directly.