You would think that after getting caught the first time trying to pass off a DSLR photo as a photo taken by their smartphone, Huawei would be a bit more careful with their marketing materials. However it seems that the company hasn’t learnt from its previous PR blunder because they were caught doing it again.
Huawei recently shared a series of promotional images that were meant to promote their upcoming P30 series of smartphones, but as GSMArena found out, the photos used to promote the camera on the phones were not actually taken by the phones themselves (Huawei didn’t claim they were).
They weren’t even taken by Huawei either as a quick reverse image search pulled up several photos belonging to Getty Images, a repository of stock images.
While we understand that this is merely for marketing purposes, it can be a bit misleading as you might think that the level of bokeh and image quality can be achieved using the company’s phones.
Also zooming in to a cropped photo taken by a professional camera will obviously yield very different results compared to that of a smartphone. This is due to professional cameras sporting larger sensors and better lenses, allowing it to capture more detail and clarity compared to most smartphones.
That being said, we love what Huawei has done with its cameras, so it is unclear why the company felt the need to embark on what feels like a misleading marketing campaign. Perhaps, small prints saying that the photos were not actually shot with the device would suffice?
Update: Huawei contacted contacted Ubergizmo with an official statement:
“We’ve been made aware that there might have been some misunderstanding regarding our recent HUAWEI P30 Series teaser posters. We would like to reiterate that those are, in fact, only teaser posters, and are only intended to hint at the unique new features that will come with the HUAWEI P30 Series.
Huawei has acquired the licenses to the original images and the posters are artistic renditions of said features only. We’d like to take this opportunity to thank the media for their interest in our posters. We have much to announce in the coming weeks. Please stay tuned!”
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