Google has been making its own Pixel smartphones for a couple of years. They have become quite popular with customers and it appears that most of the people who are shifting to a Google Pixel handset are jumping ship from Samsung. This according to a new study published by Counterpoint Research.
The study finds that more than half of the customers who shifted from a device to the Pixel 3 were using a Samsung phone previously. To be precise, 51 percent of Pixel 3 buyers were found to be using a Samsung Galaxy phone before, while only 18 percent came from an iPhone and 14 percent from a Motorola device.
The study does show that the Pixel brand has established itself as a solid competition in the Android ecosystem. It has been stealing users from the biggest Android OEM on the planet, one that makes some pretty great Android flagships. Overall, though, Pixel handset shipments still account for a small chunk of the overall Android market.
On the flip slide, it goes to show that Google hasn’t really been able to steal a lot of users from the iPhone. That may hold true for other Android OEMs as well since loyal iPhone users, particularly those who have invested significantly into the Apple ecosystem, are unlikely to jump ship.