In this day and age of social media, many of us have become obsessed with the number of likes a post gets, the number of subscribers we have, and so on. We’re not sure if this obsession is healthy, and as such, companies such as Instagram have tested out some ways to manage it, such as hiding the “Like” counter.


Now it looks like Google could be doing something similar with YouTube. The company has announced that they will be making some changes to how YouTube displays it subscriber count, where those who have over 1,000 subscribers will now see rounded figures instead of exact numbers.

According to Google, “So what exactly will this look like? For channels with fewer than 1,000 subscribers, the exact (non-abbreviated) subscriber count will still be shown. Once your channel passes the 1000 subscriber milestone, we will begin to abbreviate your public subscriber numbers on a sliding scale.”

Google claims that this is done to create “consistency”. They also state that these changes will not be coming into effect immediately and that it will only arrive in August 2019. We’re not sure how big of an impact this will have on creators, but we imagine that some might not be too thrilled with the ambiguity and would rather have specific figures.

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