There’s no escaping ads on Facebook and the company uses the immense data that it has on users to enable advertisers to reach the maximum number of people. However, in order to be transparent with users about the ads they see, the company introduced tools like “Why am I seeing this ad?” and Ad Preferences over four years ago. Since the answers users got with those tools were normally vague, Facebook is now saying that it will be more transparent about why users see a particular ad.
It will now show users more reasons why they’re seeing an ad on Facebook. Ad Preferences have been updated to show users more about the businesses that upload lists with their information like the email address or phone number.
“Why am I seeing this ad?” only highlighted one or two of the most relevant reasons in the past. This could either be the demographic information or because of the website that you visited.
Users will now see more detailed targeting information, broken down to interests or categories that they matched with a specific ad. The tool will also be more clear about where the information came from, such as the Page they liked or the website they visited. Facebook will be highlighting the controls so that users can easily adjust their ad experience.