The other day it was announced that KFC would start testing out Beyond Meat’s fried “chicken”. Now, based on the photos, it seemed like it was pretty obvious that it is different from KFC’s regular chicken. We were a bit skeptical about how well it would do, but as it turns out, KFC did not have anything to worry about.
This is because according to KFC and Beyond Meat, they have announced that the Beyond Fried Chicken sold out in less than five hours, where there were lines that wrapped around the restaurant. Given how many chickens that KFC sells on a daily basis, for them to sell out of the Beyond Fried Chicken is actually a rather impressive feat.
That being said, we should note that this is for only one KFC outlet in Atlanta. We’re not sure if the company were to expand its offerings if it would do equally well nationwide. Plus, there is also the novelty factor of trying something new, so it is unclear if KFC can sustain this kind of growth for the long-term.
That being said, KFC has yet to confirm if they will be making the Beyond Fried Chicken a permanent menu item. After all, a single day’s success is probably not enough for them to commit just yet, so we’ll just have to wait and see.