So the question is, how do you handle it? According to a report from the New York Times, it appears that Facebook has created a chatbot named Liam that will apparently help employees navigate the company’s scandals by providing them with various PR talking points. The idea is that these PR talking points will help employees discuss the various incidents at Facebook in a more diplomatic kind of way, without making the company look bad.
Facebook has since confirmed the existence of the chatbot and according to a spokesperson, “Our employees regularly ask for information to use with friends and family on topics that have been in the news — especially around the holidays. We put this into a chat bot, which we began testing this spring”
It is an interesting use of a chatbot and we have to wonder how many employees are taking up Facebook’s offer to use it.